Volvo boss says dealers ‘flawed’ ahead of shift to agency

Volvo is switching to the agency sales model in the UK to boost customer engagement

Fixed pricing for all Volvo models could arrive as soon as May

News

by Jim Holder

3 mins read

9 February 2023

Follow @Jim_Holder

The traditional car sales model is “flawed”, Volvo CEO Jim Rowan has said ahead of the brand’s switch to agency sales in the UK.

Speaking on a call with journalists after the company released its full-year financial results, Rowan expressed his surprise that "a $40,000-$60,000 product" could be sold without its maker ever engaging with the customer. “For me, that’s a flawed business model,” said the former Dyson president and CEO.

The company is poised to accelerate its plans to switch to the agency model in the UK.

Access to one additional free article every 90 days

Regular newsletters to help you get the facts fast

To view more content, you'll need to sign up

Privacy Notice

Haymarket Media Group, publishers of Autocar Business, takes your privacy seriously. Our Automotive B2B brands and partners would like to keep you updated by email, phone and SMS with information and opportunities which we hope will help you in your work. Learn more about how we use your information when creating an online account. We believe we can demonstrate a legitimate interest in using your details for marketing messages, but if you do NOT wish to receive these messages, please click here.

I DON'T want messages from Autocar Business or other Automotive B2B brands via the following channels:
by email by phone by SMS

I DON'T WANT messages from you on behalf of your trusted partners via the following channels: by email

We will use your information to ensure you receive messages that are relevant to you. You can unsubscribe at any time. Please see our Full Privacy Notice for more information.