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The new version of the big 4x4 is now Volkswagen’s flagship model. Is the Touareg up to the task, and can it challenge its luxury rivals?

You might have noticed that the Volkswagen Phaeton – one-time vessel of a mighty 6.0-litre W12 engine shared with Bentley – is no longer on sale.

Its culling from the range in 2016 more likely passed you by entirely, such was the glacial rate at which people bought them and the model’s resulting rarity.

Vast front grille is integrated with the headlights. Chrome finish caters to Chinese tastes and European buyers will have the option of a black finish

Either way, it’s a development that promotes the subject of this week’s road test to nothing less than flagship status for one of the world’s largest car makers. We’re talking about the third-generation Volkswagen Touareg, which Volkswagen describes as a new high-water mark for the brand in terms of design and technology.

Concerning the tech, it’s difficult to disagree, because you might say that this SUV borrows a chassis from Porsche, elements of its driveline from Lamborghini, suspension componentry from Bentley, semiautonomous driving features from Audi and, as an option, a new Innovision Cockpit infotainment system, with displays measuring no less than 12in and a Tesla-esque 15in.

And yet perhaps the most interesting element of this new Touareg, which arrives 16 years after the original, is that it has been styled for China, not Europe. Perhaps that’s understandable, given SUVs now account for almost half of sales in the largest market for new cars globally.

It’s why the Touareg comes bedecked with status-enhancing chrome (although European buyers will have the option of black) and why it’s even larger than its predecessor, in length surpassing the ‘five-metre barrier’ to which designers on this side of the world so diligently adhere.

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As if to cement the fact that this is now what we used to call a soft-roader first and foremost, the Touareg isn’t available with a low-range gearbox for the first time. Fewer than 5% ordered it last time out and Volkswagen has got the message.

Superficially, it would seem there’s plenty going for this car, but does it have the luxury to compete with an Audi Q7, the dynamism to tempt BMW X5 owners or the style to bear comparison with the Volvo Volvo XC90? Let’s find out.

DESIGN & STYLING

Volkswagen Touareg 2018 road test review hero rear

Chief of Volkswagen design, Klaus Bischoff, reckons the Volkswagen Touareg’s design makes it “unmistakably clear” that this is the brand’s flagship and that’s certainly true in terms of the car’s footprint. More athletically proportioned than before, it’s 77mm longer, 44mm wider and 7mm lower than its predecessor.

The bodywork, which is 48% aluminium and sits on the Volkswagen Group’s MLB-Evo platform shared with the Audi Q7 and Porsche Cayenne, is also 106kg lighter than before and helps the kerb weight to sneak in under two tonnes (depending on engine and trim). In dynamic terms, it’s an encouraging start.

Broad, spaced-out styling of the ‘Touareg’ badge has an unusually premium feel by the standards of Volkswagen and seems to take inspiration from sibling-brand Porsche

The four-wheel-drive Touareg makes its debut with a brace of 3.0-litre V6 diesel engines of 227bhp and 282bhp. It’s the more powerful one we’re testing here, although both will be joined in due course by a 335bhp V6 petrol, a mighty twin-turbo V8 and the inevitable plug-in hybrid.

Power is channelled through an eight-speed shift-by-wire automatic that can cope with 738lb ft, although it need only marshal an admittedly generous 443lb ft in this case.

In place of a traditional transfer box is a centre differential lock capable of delivering up to 70% of torque to the front axle and as much as 80% to the rear. The split depends not only on conditions under tyre but also which of the car’s driving modes – ranging from Eco through Comfort to Snow, Sand and Off-road Expert – you’ve selected via the rotary control on the transmission tunnel.

An Off-road pack, available as an option, equips the car with a 90-litre fuel tank (75 is standard), various protective measures for the underbody and an additional towing eye. Many of these cars are ordered with a tow ball (now electrically retracting) and the maximum towing weight remains at 3500kg (braked, up to a 12% incline).

As standard, the car is suspended using steel springs. Our test car is equipped with the optional (£2370) two-chamber pneumatic alternatives (the Bentley Bentayga, Cayenne and Lamborghini Urus use a three-chamber system) although not 48V electromechanical anti-roll bars (as used on its sibling cars), which are part of a £4890 chassis pack that also includes the air suspension. Above 75mph, the air springs lower the body by 15-25mm but they can raise it as much as 70mm in Special Terrain Level mode, increasing the front and rear ramp angles to 31deg.

The VW’s breakover angle also increases substantially, from 18.5deg to 25deg, although its maximum gradient capability of 60% is unaffected. Below 23mph, the four-wheel-steering system (shared with the Urus) turns the rear wheels at an opposing angle to the front wheels for a turning circle comparable with that of a Volkswagen Golf.

INTERIOR

Volkswagen Touareg 2018 road test review cabin

Because the Volkswagen Touareg has effectively become the firm's global flagship, it gets an interior layout to suit.

When equipped with the 15in Innovision Cockpit that’s a £2410 option on all but the R-Line Tech trim, the Touareg’s cabin feels arguably the most high-tech of any SUV’s on the market. And it’s a pretty functional one as well, for the most part.

Lane-keep assist defaults to ‘on’, and it’s four buttons on the steering wheel to turn it off. Which, if you don’t want it, is more irritating than it should be

In the Touareg sales brochure, there’s a photo of a driver’s hand, out of focus, aimed somewhere near the vast touchscreen. It’s an image you might get familiar with if you spend lots of time with this system, which is graphically beautiful and has a consistent theme but suffers from being expected to do too much.

When a screen is as vast as this, you can put as big and clear a graphical interface as you like on it — and VW has — but there’s not always an obvious place to rest your wrist or thumb while you do it, so prods on the move usually take longer than they should.

Such is the practicality of a rotary or transmission-tunnel mounted controller, where you can support your arm and keep your eyes mostly on the road without losing your position on the screen. As touchscreens go, this is up with the best, but a more tactile interface would be neat.

It’s spacious, as you’d hope it would be given the size. There’s generous head and leg room front and rear, with a boot of fairly vast proportion, too. At its widest, there’s 1400mm of space there, almost enough for an ice hockey stick, let alone a golf club, and although folding the rear chairs doesn’t quite leave a flat floor, it goes close enough and creates a load length that’s generous, if not quite as fulsome as a Volvo XC90’s.

That could be because the VW’s driving position feels more conventionally car-like so eats more of the cabin length, or because of the vast amount of dashboard occupying frontal cabin space. That swoops around the driver, who’s presented with that vast infotainment screen and a fully digital instrument panel, too, while on the transmission tunnel are twin dials for drive modes and the like. Tech overload? It could be.

There’s a lot going on, and if you liked the previous Touareg for its fairly straightforward way of doing things, you may or may not like the fact that the throttle pedal taps you on the foot, as if it’s receiving a text message, advising you that you can lift out of the throttle and coast to a junction, to save fuel; although if you were that bothered, maybe you wouldn’t have bought a 2292kg Volkswagen.

Anyway, most systems are switchable, via a touchscreen that is attractive to look at, if less intuitive than, say, BMW’s i-Drive or a Tesla interface.

ENGINES & PERFORMANCE

Volkswagen Touareg 2018 road test review engine

The sheer lack of pretence about the Volkswagen Touareg’s character makes it a car of which the spectacular would be a surprise.

It’s the kind of big, laid-back, premium SUV whose appeal to its customer base isn’t likely to be adversely affected at all by the news that it’s a touch reluctant to be hurried along. But when a hesitant powertrain begins to erode the overall drivability of a new car, as the Touareg’s just begins to, it’s worth pointing out.

Brakes remain strong in stern use. We’d predict no dramas towing heavy things downhill

Despite having a slightly more powerful 3.0-litre TDI diesel engine than the Audi Q7 we tested in 2015, our Touareg test car needed a second longer than the Audi (a car with which the VW shares a platform and plenty else besides, don’t forget) to accelerate to 60mph from rest. The eight-speed automatic gearbox and Torsen four-wheel-drive system take their time to respond when you want to urge the car quickly into motion.

Likewise, if you need to pick up a bit of haste while the car’s moving, along a slip road or similar, you’ll find the transmission hesitates for a moment when you dig deep into the accelerator pedal, before dropping one too many gears and generating a surge of performance that feels quite treacly at first.

In-gear, part-throttle acceleration is certainly better, though, so most of the time the Touareg gets along with the authoritative ease that you’d want from a big SUV. It’s easy to drive in the flow of traffic and, once you’re used to the moment’s pause it needs to get going, in stop-start situations, too. And if you have something heavy to tow or tricky terrain to cover, the car’s slightly circumspect step-off might be useful to you, of course.

The cabin isolation of our test car was good, beating our measured noise benchmarks for both the Audi Q7 and Volvo XC90 by several decibels. Over coarser Tarmac, road roar creates a bit of a background hum in the Touareg, although not a bothersome amount of it. Wind noise is generally well suppressed, but you do notice some fluttering around the door mirrors at motorway speed.

In light of all that, you’d say the Touareg is a qualified success if VW’s aim was to show it can do anything the better-established players in the luxury SUV class can do. There is little about its performance that ought to grate or offend, but also little that really distinguishes it.

RIDE & HANDLING

Volkswagen Touareg 2018 road test review on the road front

If there’s little that’s really distinguishing about the performance, the same pretty much applies to the ride and handling.

The thing that marks out so many Volkswagen cars is that there’s a great consistency to the way they drive. The steering’s smoothness, control weights and pedal spacing on an Up are so in tune with the same elements on a Volkswagen Arteon. A Volkswagen feels like a Volkswagen feels like a Volkswagen. Which presents Volkswagen with an unusual situation when it comes to this big SUV.

In steady-state cornering, there’s decent resistance to understeer, which happens entirely predictably when it does kick in

With so many of the cars off of its platform, including those of Porsche, Lamborghini and Bentley, the challenge is to give them characteristics distinct to their manufacturer. In the Volkswagen, almost the opposite is true: the Touareg needs to drive in that relaxed, easy, smooth, indistinct way that slips seamlessly into your life, as agreeable but forgettable as a bar of soap. Consider it job done with the latest Touareg, then.

Once you’re in the dead-straight, easy driving position, the control weights and consistencies are utterly familiar. The steering eases through its 2.4 turns from one lock to the other with nothing other than linear, predictable weight and accuracy, even if the same can’t quite be said for the throttle response, VW having to be sure that its emissions controls are active all the time, rather than just on special occasions.

Ride comfort is good and it doesn’t much matter which of the drive modes you put the damping in. There’s decent bump absorption and the kind of sophistication that usually comes with air springs. You hear small surface changes and joints but don’t feel them and the body stays pretty flat. But there are less flattering characteristics, too: the ‘sproing’ sort of echoey noise, a lack of lateral precision and some bump steer.

It doesn’t feel entirely honest and predictable like a good coil-sprung car does, but in tune with the damping control, it keeps body movements in check if you’re pressing on, which is something the Volkswagen neither encourages nor rewards you for doing.

Consider the following track notes more as an on-limit/ emergency safety section. Unlike some cars on this platform — a Porsche or Lamborghini, for example — the Touareg approaches brisk driving with no grander intentions than not to fall over or fall off.

As a result, then, it’s remarkably composed around Millbrook’s hill route. Setting the suspension to one of the dynamic modes, doesn’t make a huge amount of difference to the handling compared with the Comfort setting. Stability and security are the watchwords and you can make reasonable progress before the stability control is inclined to intervene. When it does, it does so unobtrusively.

MPG & RUNNING COSTS

Volkswagen Touareg 2018 road test review hero front

The Volkswagen Touareg is no longer the value proposition it once was and in base SEL trim costs £51,595 – some £6000 more than before.

There is, however, rather more on offer now, particularly in technological terms, and it’s also worth mentioning that some dealerships are offering a £3000 deposit contribution on R-Line models bought using a personal contract plan (PCP).

CAP expects the Touareg to have a relatively tough time on the used market but far from a disastrous one

Nevertheless, our range-topping R-Line Tech test car is forecast to retain less of its value after three years than the comparable Audi Q7 and Volvo XC90 models. At 44% after three years and 36,000 miles, it’s no disgrace, but the fact that both rivals cost within the price of a couple of modest options of the Touareg should give prospective buyers pause for thought.

If you’re planning on using the car’s off-road potential or towing, and cover fewer than 10,000 miles annually, VW recommends fixed servicing intervals. The majority of owners will drive their Touareg almost entirely on the road, and for greater mileage, the Flexible Service regime is suggested, whereby the various sensors establish whether a service is required and alert the driver via the on-board computer.

The Touareg comes with VW’s three-year/60,000-mile mechanical warranty and one year’s European breakdown cover.

VERDICT

Volkswagen Touareg 2018 road test review hero static

Combining the ego-free, functionality-first design ethos that defines a modern Volkswagen with the aura of style and lavishness that every successful luxury car needs is proving a very tricky task indeed for VW.

The original Phaeton didn’t manage it; the latest Volkswagen Arteon doesn’t quite succeed at it, either and, entering its third generation, the Volkswagen Touareg is still struggling with the necessary proportions of the recipe.

An inoffensive if forgettable bid at a luxury-market breakthrough

Roomy, refined, easy to use and well stocked for off-road capability, the Touareg covers many of the bases required of a large SUV well. But, while its infotainment technology and features are impressive, it lacks the alluring desirability of a fully formed, £50,000 luxury family car.

To look at, it’s smart if derivative; to travel in, it’s spacious and pleasant, but lacking material richness; to drive, it’s competent but plain – and a bit sluggish at times. The luxury SUV segment isn’t short on cars that are more inviting to drive and to spend time in than this.

Broadly speaking, the Touareg is a respectable effort but it risks anonymity in too many ways to earn a really telling recommendation.

Volkswagen Touareg First drives