In many minds, Jaguar Land Rover (JLR) is a premium maker to be considered alongside the leading German trio of Audi, BMW and Mercedes-Benz, but right now that’s far from the reality. In terms of affordability, it's in a different stratosphere.

The company said on a recent earnings call that its average transaction price globally was “over £70,000” in the last three months of 2022 as it focused its attention on the three models that it said made it the most profit on: the Range Rover, Range Rover Sport and Land Rover Defender.

It’s difficult to find an average selling prices for premium brands, but Tesla declared it was around $47,000 for 2022.