Currently reading: Analysis: How sponsorship keeps F1 teams afloat
Mercedes-AMG earns almost £85 million from its Petronas tie-up alone

Formula 1 teams rely on two main revenue streams: prize money paid by commercial rights holder Liberty Media (trading as F1) and sponsorship income – the latter a fixture in F1 since 1968 after the FIA permitted commercial liveries and non-trade logos. There is also a third (indirect) stream: the ‘bartering’ of goods and services, usually where these are ‘trade’ products or used internally by the team.

The

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